#LUMAPIX FOTOFUSION SHARE TAB DISAPPEAR UPDATE#
I moved mine to a Wordpress-based blog and am finding that I update it way more frequently now (because it is so much easier to) and the information I post always ensures my web site is 'fresh'. Plus, moving your home page to be blog-based enables one to quite easily and readily update their site with fresh images and ideas as opposed to a non-blog-based static home page web site. In other words, the 'static' appearance of a non-blog-based web site is gone. If your web site home page is setup to be your blog, the next time that same "first impression" user visits, they have a "new" first impression because the blog has been updated and contains fresh images/articles (posts) or studio events/happenings.
If you have a static home page, that first impression is exactly that and what they remember you by. The first reason is that age-old adage that the impression is everything. I think you're spot on with this post, where you say that a blog should be the "front page" of a studio's web site and for several reasons. It explains why studio blogs are an important marketing tool for your studio - even more than you may know. In the mean time, here is a great link over at about studio blogs.
I am currently following my own advise at my own studio as my website is terribly outdated. Maybe I'm "full of baloney" on this, but I honestly don't think so. Obviously, the regular gallery links are listed in the blog, so after our friendly hello, the client can be invited to peruse our work. A blog gives us a chance to say an honest - almost "present moment hello" to our Internet caller. In this digital age where everyone is going a mile-a-minute. Remember, a blog should be a piece of us open to the public so they come to know and understand us and our business. It's current, fresh, welcoming - we have the potential to start building that client/studio relationship right away. Let the main page load, show the slide show, flash intro, whatever, but the next mouse click takes the potential client to your blog page. Here is what I mean - it's a different way of thinking about the potential client's on-line experience. What happens if we put the blog first - this assumes that our blog is fresh, upbeat and current - no semi-annual postings here. Here is a great example of a Apertura's beautiful blog right here. Nothing happens - yes, I can poke around the "studio" myself but no one ever comes out to greet me. Hitting a studio's website is like metaphorically walking through the front door of your on-line studio and waiting to be greeted by a staff member. "I need it but it's not that important to my site - It just is representing "I'm hip/cool/on the cutting edge" and I blog." Some photogs even have a blog that goes along with their website, but it's most likely the last tab in the menu roundup - almost an after thought like. Basically, your site represents your on-line business card - and that's a very good thing.
#LUMAPIX FOTOFUSION SHARE TAB DISAPPEAR FULL#
There are a million solutions for the prefab sites and many are quite good and full of "Flash" and Dazzle. Most everybody with a wedding/portrait business has a website. That is the question! - (and I didn't even like Shakespeare in high school.) Here is some food for thought.
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